MINDTHEGUM, brand identity & art direction

Brand Identity, Packaging, Advertising and more Mind The Gum is a chewing gum supplement with 15 active components to stimulate the natural cognitive process. Along these years the product was modified to be more effective and answer the audience needs. Blue is the color of concentration and memory. It goes well with the eye, a symbol of knowledge. In the center, the Power refers to the electronic ignition. Spielberg, Limitless and the best sci-fi movies inspired me this pack. I had the opportunity to give birth and follow the growth of MindTheGum Identity for two years. Graphic Design: Luca Pioltelli and Irene Ginocchio. Client: MindTheGum