VISUAL IDENTITY · ART DIRECTION · EDITORIAL · DIGITAL · MOTION

VISUAL IDENTITY · ART DIRECTION · EDITORIAL · DIGITAL · MOTION

Design

Design

My approach to design begins with curiosity, observation and a sensitivity to the world around us.

My approach to design begins with curiosity, observation and a sensitivity to the world around us.

I see visual communication as a way to give form to ideas, emotions and stories, combining conceptual thinking with creative experimentation.

I see visual communication as a way to give form to ideas, emotions and stories, combining conceptual thinking with creative experimentation.

Below is a selection of projects developed over the past years, spanning visual identity, art direction, illustration and digital communication.

Below is a selection of projects developed over the past years, spanning visual identity, art direction, illustration and digital communication.

Get in touch for more work ↗

01

Radicati nella Terra

Radicati nella Terra

Radicati nella Terra

Visual Identity · Logo Design · 2026

Visual Identity · Logo Design · 2026

Radicati nella Terra identity mockup

A logo design inspired by Maya traditional knowledge and its relationship with the natural world. Symbolic forms, organic elements and handcrafted textures express connection, balance and rootedness.


Radicati nella Terra by Raffaella Giani brings together psychology, body-based practices, plant knowledge and Maya cosmovision. It invites people to reconnect with their roots, inner awareness and nature, fostering a more integrated relationship between body, mind and spirit.



Radicati nella Terra contextual photograph

02

Illustrated Worlds

Illustrated Worlds

Illustrated Worlds

Illustration · Lettering · Poster Design · 2025

Illustration · Lettering · Poster Design · 2025

Illustrated visual communication for a series of creative workshops for children. Hand-drawn illustration, lettering and colour create imaginative worlds around each experience.

Illustrated visual communication for a series of creative workshops for children. Hand-drawn illustration, lettering and colour create imaginative worlds around each experience.

Illustrated Worlds poster and lettering mockup

03

Takeda / World Prematurity Day

Takeda / World Prematurity Day

Takeda / World Prematurity Day

Illustration · Motion Graphics · 2020

Illustration · Motion Graphics · 2020

Takeda World Prematurity Day illustration

Illustrations and animation for Takeda’s World Prematurity Day awareness video, using visual storytelling to communicate a sensitive and complex subject.

Illustrations and animation for Takeda’s World Prematurity Day awareness video, using visual storytelling to communicate a sensitive and complex subject.

Client: Takeda Pharmaceutical Co.
Art Direction: Excogitare
Illustrations & Animation: Irene Ginocchio

Client: Takeda Pharmaceutical Co.
Art Direction: Excogitare
Illustrations & Animation: Irene Ginocchio

04

Montorfano

Montorfano

Montorfano

Brand Identity · Art Direction · Web Design

Brand Identity · Art Direction · Web Design

Montorfano fabric identity photography

Brand identity and website for Montorfano, translating the character and craftsmanship of its wedding and high-fashion fabrics into an elegant and coherent visual language.

Brand identity and website for Montorfano, translating the character and craftsmanship of its wedding and high-fashion fabrics into an elegant and coherent visual language.

Client: Montorfano
Art Direction: Irene Ginocchio
Web Development: Davide Inzaghi
Copywriting: Eleonora Tosco
Photography: Luca Rosso

Client: Montorfano
Art Direction: Irene Ginocchio
Web Development: Davide Inzaghi
Copywriting: Eleonora Tosco
Photography: Luca Rosso

Montorfano material and fabric study

TO SEE MORE WRITE TO IRENE.GINOCCHIO@GMAIL.COM